Animal Cruelty Boycotts and Petitions (Feasible Outcomes)
* Neutrogena is a brand, not a company as it was bought by Johnson and Johnson. (Neutrogena like many global brands is owned by one of a small handful of larger parent companies).
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Petitions are generally effective because companies care deeply about their public image. If a company is infamous for allowing child labour, for example, people are going to boycott that certain brand and therefore their stocks and sales will plummet. It's the same thing with animal testing. Petitions with thousands and thousands of signatures look very, very bad for a brand's public image, and they'll therefore attempt to rectify the issue to prevent loss of sales. You thought deeper than most on this subject and I think you're accurate. I also want to add that although I respect when people go on crusades to try to make their world a better place they often do it without a) fully understanding how the real world works, and b) giving fair consideration to the opposing opinions. |