Lying in the burning hot presence of the facts is the only real self-marketing skill Donald Trump has cultivated over his seven decades on the planet

We’re not talking about statements like: “Trump Steaks are the world’s greatest steaks and I mean that in every sense of the word.” Trump was shilling for his crappy beef, desperately attempting to convince gullible consumers that it’s okay to buy meat at The Sharper Image (shocker -- they didn’t). That was how the pre-2011 Trump used behaved, fibbing about the quality of steaks sold in the mall next to personal massage units. We mostly laughed and pointed at the silliness of his clownish pitchman gibberish.

Where Trump was borderline harmless with his marketing spin, he’s perhaps the worst liar in political history. “Worst” in a number of senses -- both in the sheer number of lies as well as the reality that his lies aren’t believable in any universe. It’s strange that a man known for his lying is so horrendously bad at doing it. 

As Trump's presidency slowly collapses around him, as his campaign chairman sits in an Alexandria prison and his eldest son is this close to being indicted for acting as a co-conspirator in the Russia cyber-war against America -- and as his former lawyer and fixer, Michael Cohen, negotiates with prosecutors to expose a panoply of Trump’s crimes -- the lies are growing bigger and more numerous at a ludicrous pace. Amazingly, as the lies increase, each lie seems flimsier than the ones before. 

Trump knows that his marks -- meaning his disciples -- won’t look up the facts. They’ll accept everything he says, mainly because they want to but also because they don’t know any better. 

https://www.salon.com/2018/07/30/donald-trump-may-be-the-worst-liar-in-political-history-and-its-getting-worse/