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Debate Info

27
23
Agree Disagree
Debate Score:50
Arguments:52
Total Votes:50
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 Agree (27)
 
 Disagree (23)

Debate Creator

vessyned(37) pic



Attractive Image Content is NOT enough to follow a fashion brand on Social Media

"One picture is worth ten thousand words."- Chinese proverb

One of the most useful communication tools on Social Media is undoubtedly images. The Fashion industry makes use of predominantly this medium to interact with their audience. The products they are selling are lending themselves very well for this purpose. 

However, do attractive looking bare product images provide enough of an incentive for customers to interact with the brand? Do images need to be the focus or is it more appealing if they are a supporting tool for other content.

Will attractive looking images, not supported by a 'story' and additional useful content,  be appealing enough for you to follow a brand on Social Media or do they need something more ?

 

Agree

Side Score: 27
VS.

Disagree

Side Score: 23

I think an attractive image is a very good start. People are more likely to follow a brand that is eye-catching. To give an example, when I see that one of my friends start following a particular brand of company, I often check it out myself. Even though I sometimes don't know a lot about it, if the company looks "fun", I will follow it as well (as I can aways unfollow them at some point). So yes, I do believe an attractive image content is important. However, I don't think ONLY an attractive image is enough. As mentioned before, before following the company, I check it out. When I see that the posts are irrelevant or contradicting, I still decide NOT to follow them.

Side: Agree
1 point

Yes.*

Side: Disagree
1 point

An attractive image can be more useful then a 100 words or descriptions in text!

A creative picture is also a unique way to communicate, i prefer it to plain text.

Side: Agree
vessyned(37) Clarified
1 point

But do think a plain image (not supported by any info or content) is enough to be truly useful?

Side: Agree
1 point

Yes.*

Side: Disagree
1 point

I think attractive images are very important to attract followers, I would say it's crucial. However, for me it would not be enough to make me follow a fashion brand. There is only one fashion brand I follow on Facebook and that's because I really like the clothes but they are also rather expensive. So I would like to know when there are e.g. sales or special offers. However, they do often post only pretty pictures and I do enjoy looking at them. But I do notice that I sometimes consider unfollowing them because there are too many pictures and too little 'useful' information. But then I don't because it's the only fashion brand I follow anyway.

Side: Agree
1 point

Dupe

Side: Disagree
1 point

Images should always tell a story and be appealing to the target audience. By doing my own research for a client I figured out that images with women or men who are looking like 'normal' people work best. It should always be something people can connect to.

Side: Agree
1 point

Dupe

Side: Disagree
1 point

I agree with the statement saying that these images alone are not enough. They should be supported my something else, like some text referring to the image and why it is relevant. Even though images are indispensable when it comes to fashion brands, these images should have engaging and inspiring texts describing them. People follow stuff on social media because they feel identified with it; adding articles, videos, incentives and promotions, gives a clearer sense of direction for your followers. Besides that, if a social media profile only contains images and no more, this can get boring at some point and will stop standing out.

Side: Agree
1 point

Yes.*

Side: Disagree
1 point

I guess for me an appealing image is enough to at least take a look at a brand. There is a good change I will start following it, if it is, for example, a picture of really awesome clothes. I don't necessarily want a story. I guess I would like it for services, though. A cab company or a restaurant needs more than just a picture to convince me. I guess I would like to hear something about their efforts to care for the environment or something. :)

Side: Agree
1 point

Attractive pictures are crucial nowadays. However, if it is just a picture without any background or content it might be useless in some cases. If the attractive picture and relevant text are used then it will gain more success rather than just an image or just a text. The well combined image and text will make people want to find out about the product/brand/event etc. It will create interest (or also possible - a conversation) which might lead to increase of the followers or even buyers.

Side: Agree
1 point

I agree on adding attractive images as let;s face it, will we buy McDonalds if they show a picture of the burger really looks like? So yes, it is a really good first step in marketing, even if misleading.

Side: Agree
1 point

In my opinion it is not enough. You shouldn't and cannot judge a book by its cover, and the same goes for fashion. A little context is not only necessary in my eyes, but also useful in further engaging and attracting your audience.

Side: Agree
1 point

I agree with it because it is true that an image may say more than words can describe by also offering a visual image of how the product looks like, in your case fashion. You are not very clear however because you are first referring to images in general, then to fashion and then to images in general again.

Images in the fashion industry are obviously a must. Why? Imagine a dress being described in words, without any image to support it. Every single person will imagine it in a unique way, thus the need of a picture is mandatory. And even if fashion icons are catchy and can easily engage the target audience's interest into them, some people may not let themselves 'fooled' by just images. I happen to be one of those people. Fashion industry must create beautiful images, the clothing item must look good. However, most of the times the clothes won't fit a person as it does the mannequin. I don't believe in fashion images unless I try the product myself. Because bodies are unique and thus the item will fit differently for everybody.

Side: Agree

I agree that an attractive image is not enough. We are being injected by SO MANY brands through media on a daily basis that "just" an attractive image is not enough anymore. However, I don't think it's impossible. Some creative content is so out of left field and out of the box that I might 'like' a page just to get more of that kind of content. But then it wouldn't be as much about the brand as their creativity.

Side: Agree
1 point

An attractive image is definitely not enough to follow a brand on social media. The best way to promote is to combine words with images, and maybe videos. The image is only meant to capture the attention at first but the promotion needs to be more substantial in order to catch the eye of the audience.

However, the image might be enough when the user is already familiar with the brand and is likely to follow the brand anyway.

Side: Agree
1 point

Yes.*

Side: Disagree
1 point

I think that just an image is not enough to follow a fashion brand. It should be supported by video's, promotions and a especially a good text of the collection on the social media page to get followers.

Side: Agree
1 point

I do think imagery can say a lot! It gives you a visualisation and in my opinion is worth more than just words alone. Just like the phrase, 'Picture , or it didn't happen'. Imagery can provide a form of proof, quality and knowledge of what to expect which is very valuable to many. a fashion brand in my opinion is about visuals and looks, therefore Imagery are substitutional words for a fashion brand to show their quality, attitude and is identifiable which is also an important characteristic. Consumers might be able to identify themselves easier with the use of imagery.

Side: Agree
1 point

Yes.*

Side: Disagree
1 point

I would question whether many people follow fashion brands through social media at all, there has been a rise in evidence on how companies pay social media companies to promote their brand for them and that companies can additionally buy 'followers".

However, if somebody is seen to be following a brand through social media, and particularly a fashion brand, it's appearance on that the social media site will be of sole importance. The people who follow these brands not only want to show they like the brand but also appear to know a lot of fashion to the people who follow them, thus if the imagery of the brand is awful it not only makes the brand look bad but also the people who follow the brand.

(As a side note: I'm aware of the weakness in my argument, however I thought I'd try get this debate going, I can only commend the debate creator for the excellent introduction that they have provided.)

Side: Disagree
vessyned(37) Clarified
1 point

Thank you very much for your response. May I ask you an additional question. I agree that if imagery is weak that speaks bad for the brand. But if we assume it is good, do you think they will follow a clothing brand, lets say, that has good images, but those images are purely 'selling' and not providing any interesting or amusing or useful information to go along with the images?

Side: Agree
1 point

If one looks at the high-branded fashion magazines, the advertising brands use involved large full page imagery with a minimal amount of information and I believe this concept of mainly image based promotion can be applied to Social Media. I sincerely doubt that vast majority of people actually look into or research the brands they see people following, but instead glance over the few images provided and form an opinion based on those.

Thus I believe that attractive image content is enough for people for follow fashion brands in social media.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

I think images are of major importance to stimulate any reaction, as for grabbing the consumer's attention. I think images stimulate our brain more than words. Especially when using social media people often scroll down their feed and don't bother reading words unless ' the eye' catches something interesting. This is the point where they will engage in reading. So in my opinion i believe that stand alone images can definitely be enough to attract people to be aware and get interested in a brand.

Side: Disagree
1 point

I think if an image speaks 'a thousand words' it does not need additional information or background. Some pictures are so carefully and professionaly composed and thought through, that you know what it is about. This can be the case as well with fashion images. When the right elements are added in the picture one will know what it is about.

However I think you need pretty strong directing in order to produce such pictures. So I guess it depends on the situation.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

I think in a world where we are bombarded with all the stories to support certain brands, it is nice to not have content. When I see image content of a fashion brand, I can immediately see if it’s the kind of brand for me or not, just by looking at the images. I don’t feel like a story is going to change that. For example I love shopping at Primark and I like the image content of this brand. But a story would not make me buy the clothes more or less. I also would not make me more likely to follow them on social media.

However with nice image content, I can visualize with what I can combine the clothes, where I want to wear them and how it would make me feel. I don’t need a story to tell me that, I can use my own imagination. The reason for me to follow a fashion brand on Social media is therefore not “their story” or their brand, but the extent to which I can identify myself with the clothes.

Side: Disagree
1 point

Dupe

Side: Agree
1 point

It's a bit hard for me to answer this question, since I am not that formiliar with following fashion brands. I do think though, that the majority would follow a fashion brand on social media because of the pictures. Some written content is a bonus, but it's all about the outfits (images) right? Of you have some kick ass images and other graphic content more people will follow you, than if you would have a 'attractive' content only.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

For me personally it would be enough. I do not care that much about fashion, but I can however appreciate a nice outfit. So for me just looking at pictures of beautiful clothing without a background story would be enough. I can image that it would be different for the ‘’fashionista’s’’ who would want to know who designed and made the clothing, where they can buy it etc. That is not the case for me personally.

Side: Disagree
1 point

Yes.*

Side: Agree

It would be enough for me to follow fashion brand by solely checking their attractive images. I can appreciate nice images without knowing their background, especially on social media where I go to for entertainment and social activities.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

I think that an attractive image is just a small part of the bigger picture (pun intended) . Would I follow a fashion brand purely for its amazing artwork or image content? No. But would I follow a fashion brand with attractive image content but who is also able to convey its message in an attractive way, and thus in general make it an interesting brand for me, then yes. I do agree that attractive image content is important, but only to a certain extent.

Side: Disagree
1 point

It can be enough. Have a look at the success of brands active on platforms such as Pinterest and Tumbr. Text is needed for a person to actually purchase an item of the brand. However, if it's only about following a brand, an image or attractive model would probably do the trick.

Side: Disagree
1 point

I think it can be, as long as your incentive is to get cool inspirational images as newsfeed. It really depends on why you followed the brand in the first place. I am personally very attracted to such fashion images and I can enjoy them alone without any supportive information. On the other hand, If my intention is to actually purchase from that brand, my decision would require more than just nice images from them. Yet, there is a difference between following a fashion brand just because your general interests include fashion and following it because of being interested in the brand and its products in particular.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

I am not into fashion brands (on social media) myself but if I was, attractive image content would be all I need to follow the brand. Especially in fashion I believe that images should be that expressive that no additional text is required. Just look through some fashion magazines, they just consist of images basically. That is the "language" fashion speaks and thus I am convinced that attractive image content is appealing enough.

Side: Disagree
1 point

I am a very visual type of person, meaning I can definitely be pleased with picture content only. Fashion is all about the look anyways, so I feel that a fashion brand needs to be able to translate what it stands for on camera. Editorials in magazines also always succeed in delivering the emotion and feeling with only pictures. So therefore yes, attractive image content is enough for me to follow a brand on social media.

Side: Disagree
1 point

Yes.*

Side: Agree
1 point

Generally, I would say attractive images are enough to promote a fashion brand, but if this particular brand has a bigger brand story it can be more effectively to communicate this with more tools.

Side: Disagree
1 point

Yes.*

Side: Agree

Fashion brands are all about looks. Therefore an image might be enough to know if you are attracted to a fashion brand or not. Fashion brands are trying to sell clothing. Each brand has their own look and their own style which can be displayed by pictures. Text content is not really relevant as they are not trying to sell a story. The only text content that might be relevant for consumers is where they can buy it and how much it costs. Therefore it can be said that attractive image content is enough to follow a fashion brand on social media.

Side: Disagree
1 point

Yes.*

Side: Agree

Personally, for a fashion brand follower I think that the images are the main driver of interest. Afterall, fashion cannot be described with words, it must be seen in order to be evaluated. Fashion brands can introduce more material to the images like what material is used to make the dress/clothing, etc. But I think it depends on what kind of people are the majority of the followers. Are they just fans and want to know the development of the company appertoire, or are they potential buyers. This really makes a difference when deciding on the content of a social media page.

Side: Disagree
1 point

Yes.*

Side: Agree