Aside from the novelty factor, Penthouse doesn't have much of a draw. It lacks the long-term interest that the higher quality magazines, like Playboy, commands of its readers. The only money to be made is if by some chance it jumps on the day of IPO and you dump it. There's a reason they're looking to resolve "indebtedness" and investors don't generally seek growth opportunities in companies that lose money. If I want to see random dirty parts, I'm going to the internet where they move and are generally getting crammed with strange objects. I read Playboy for the articles and contrary to popular belief, you have to have actual readers to make money for your investors.