Of course second love is morally wrong or at least in a grey area, but the responsibility is still with the user that uses their services. You can't blame this company finding a niche where they can make money, since infidelity is something that happens on the regular in our society. I don't believe that second love is to blame for ruined marriages. The choice is still with the user and if they make use of such a service, their is probably something wrong in his/her relationship.

So... are you saying that a marriage license is a legal document giving you exclusive rights to your partner's genitals ;)

I don't think it is moral to put up a service that enables people's weaknesses or even pushes them to infidelity.

At the sane time, I do agree that the choice is ultimately with the consumer. However, I believe some people, maybe in the spur of the moment, can be tempted to use Second Love.

I don't think it is appropriate to also promote this type of service. It has been allowed on all media for about two years now, I think. I was shocked when I first saw it. There has always been a similar service in every society, on the down-low, but Second Love went to a whole other level and made is extremely easy for everybody. Not right.

I do think that Second Love is morally very wrong, because it might give people the idea that cheating is okay or not such a bad thing to do because many people do it. However, I don't think that Second Love can be held responsible for ruined marriages and relationship since people are still responsible for their own actions and someone who wants to cheat will find a way anyway, with or without Second Love.

Promoting cheating is morally very wrong, which automatically makes this website unacceptable in my opinion. I was very surprised (negatively) when I first saw this commercial on tv. However, I do not think that they are part of the reasons why marriages break. If a person falls for this marketing, it means that the marriage was already wrong and weak. I think couples that are clear, strong, happy and communicate with each other, would not be affected by marketing like this. But then again, I do think that this website went a bit too far by making the matter so public. One thing is for sure, their marketing is done right. Their short, simple and mysterious tv ad without much fuzz, grabs your attention immediately. Although I do think that part of this attention comes from the factor of surprise and disbelieve when you first see it.

Interesting debate!

I think if someone cheats, there is something wrong with their morals, not with the website that promotes it. Unfortunately there are cheaters out there, but I don't think the company is wrong for reacting to the needs of their consumers. I do not think Second Love is responsible for ruined marriages, the cheaters are. It is just like being mad at the girls your husband cheats with. if its not that girl, it will be somebody else. However I would not like to work for this company though...

Of course cheating is not right, but if people are planning on cheating the relationship is already ruined. Then it does not matter where people will find the person, if it is the bar or a website does not mind anymore. They just did a very good analysis of their market and realised that there might be a need for something like that. Good marketing, bad background, but not their fault!

In a moral way, it is ofcourse very very wrong. To promote cheating is a terrible thing to do and the strange thing is that apparently there is a market for it. Everyone knows that cheating is wrong, but mediums like this makes it very attractive to cheat if you are in a relationship you don't fight that appealing anymore.

Morally incorrect? Yes, absolutely. However, the people behind the website are not the ones who are cheating. The people who actually make use of this website are the ones to blame. You can't blame a gun for shooting someone if you pull the trigger ;)

I am really surprised that this kind of website actually exists. Well, people who made it just found a new channel to earn good money! And I don't think they're responsible for divorces. If the person wants to cheat on his\her partner he\she can do it without this website at any place. However, I don't think it is appropriate to advertise it on the TV or radio.

Of course, it's not morally correct. But as previously mentioned by others as well: it is not necessarily the people who are behind this website that are cheating. The people that register for this website are the ones that are morally incorrect.

Personally it seems morally wrong to put such advertisement out there for a broad audience. Many people have access to it, and thus what would children learn from it? That it is okay to have a second affair?

I think it is an outrage to encourage people to so such thing, even if the intention of the ad is for people who are interested in it. It does however still influence a greater number of people especially because we are so exposed to these ads.

I don't necessarily think these websited may ruin a marriage or not. The reasons to a ruined marriage does not come from a website, but from the two partners involved in it. The Second Love website would actually be a solution they may turn to when they are not satisfied with their relationship.

In my view, these websites should not necessarily be banished (as they are not illegal), however, they should not be advertised to the broader audience.

It's not morally correct to promote cheating but it's the same as with cigarettes advertisements: people know it's not good and they might still choose to do it. In the end it is the user's decision. Still, it should not be promoted and encouraged through radio and TV advertisements to which a wide segment of the population is exposed.

Second Love is absolutely against western norms and values and I do not approve it at all. But since cheating and polygamy happens anyway, anyhow and everywhere, I think Second Love is just an eye opener for something that has been a taboo.

I think Second Love should be able to promote heir service, eventually it is the person that decides whether to make use of such website or not. If a persons is able to cheat, it is not the website that will trigger them to do so.