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 To what extent do you feel influenced by bloggers when it comes to brand preference? (1)

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To what extent do you feel influenced by bloggers when it comes to brand preference?

With the recent shift in media landscape and in the marketing industry it is hard to figure out for a brand which tool is the most effective marketing tool to get connected with their target group. With the relatively new online influencer marketing it is even harder for a brand to measure the effectiveness when using a blogger to activate your brand towards your target group. Key in this phenomenon is the objective information a blogger provides this is maybe also the reason why people started to follow bloggers or use bloggers as 'the' source of information over traditional journalistic channels, in the first place. Important here to know is in what way can a brand take part of this without bloggers using their independence status or does research shows that people don't mind if brands sponsors blogger or don't they even realize this is happening?   

 

What kind of influence do bloggers have on the buying behavior of consumers? And is independency a key value for content search of consumers? So how should a brand use this somewhat new marketing tool? 

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Bloggers don't have that much of an influence on me when it comes to purchasing products. Now, I do read reviews from reliable sources that do influence me.