This is completely unscientific but here are some results from google:

"michael arrington" ego yields 23,700 results

"jason calacanis" ego yields 21,200 results

Winner: Michael Arrington

Hey, arrington is a member of the web celeb 25 per forbes.com. I bet that strokes his ego. In fact, I found that fact front and center on his wikipedia bio. click to see

I think Arrington has to take the cake on this one. He is very impressed with himself, and why not? He seems to be doing big things these days with TechCrunch.

This is a tough one...

I don't hold the whole SEO thing against Calacanis, I don't think it is complete BS, but I do think there is a lot of BS and bad practices in the SEO world.

TechCrunch is great, but I think the ad on the front page says it all "Easier than getting Arrington to link your site".

If you have no idea who Michael Arrington is gasp! you can read up here.

You ever visit Alltop? Me neither. Anyway, that is Guy Kawasaki's new site. Only relevant because Guy Kawasaki thinks this debate is about him.

http://ismikearringtonadick.com/

(Disclaimer: This is NOT my domain. Don't shoot the messenger.)

Arrington's site talks about him being on the cover of Time. 'nough said.

I'm not sure which Tech Titan loves himself more but I am willing to bet that Arrington makes love to himself more.

Calacanis has posted over 4,000 updates to twitter. I am doing my PHD on the correlation between ego & twitter. I will report back my findings soon.

Apparently Calacanis' ego is currently valued at $5B (and that's a very, very conservative valuation).

Personally, I can tell you that it pretty much sucks to be Jason's friend on Facebook...unless you want your entire news feed to be filled with his babbling and links (usually ties back to Mahalo).

I thought it was pretty damn bold of him when he said that SEO was "BS" and that anyone who uses it is a Snake Oil Salesman. You'd have to be pretty impressed with yourself to say something like that without fear of repercussion.

Calacanis is worse in the "shameless self promotion" category. I think his character isn't truly who he is. The Calacanis we know from TWiT and elsewhere is funny and entertaining. He gets the vote for bigger ego because what he's conveying this character, something Arrington does not do.

Love them both, and anyone here hating on either is simply envious of their success. I certainly am.

If you don't know who Jason Calacanis is impossible! you can read up here.