I think Arrington has to take the cake on this one. He is very impressed with himself, and why not? He seems to be doing big things these days with TechCrunch.

This is a tough one...

I don't hold the whole SEO thing against Calacanis, I don't think it is complete BS, but I do think there is a lot of BS and bad practices in the SEO world.

TechCrunch is great, but I think the ad on the front page says it all "Easier than getting Arrington to link your site".

If you have no idea who Michael Arrington is gasp! you can read up here.

You ever visit Alltop? Me neither. Anyway, that is Guy Kawasaki's new site. Only relevant because Guy Kawasaki thinks this debate is about him.

Hey, arrington is a member of the web celeb 25 per forbes.com. I bet that strokes his ego. In fact, I found that fact front and center on his wikipedia bio. click to see

Yeah, I wonder if that link farm got a discount for putting his picture on their ad.

This is completely unscientific but here are some results from google:

"michael arrington" ego yields 23,700 results

"jason calacanis" ego yields 21,200 results

Winner: Michael Arrington

That is great. Let's take it a step further and use Google Trends to map their egos over time!

I'm not sure which Tech Titan loves himself more but I am willing to bet that Arrington makes love to himself more.

I can't find the total number of revisions, but Arrington's was last revised on April 18th. I bet he checks it every day for new content.

http://ismikearringtonadick.com/

(Disclaimer: This is NOT my domain. Don't shoot the messenger.)

Arrington's site talks about him being on the cover of Time. 'nough said.

I thought it was pretty damn bold of him when he said that SEO was "BS" and that anyone who uses it is a Snake Oil Salesman. You'd have to be pretty impressed with yourself to say something like that without fear of repercussion.

There are a lot of people out there who are very anti-SEO. I think they see it as a form of cheating the system ... but hey, gotta change with the times. The internet is evolving. If you aren't optimizing for search engines these days, you're just being stubborn and most likely trying to make a point.

If you don't know who Jason Calacanis is impossible! you can read up here.

Personally, I can tell you that it pretty much sucks to be Jason's friend on Facebook...unless you want your entire news feed to be filled with his babbling and links (usually ties back to Mahalo).

Apparently Calacanis' ego is currently valued at $5B (and that's a very, very conservative valuation).

Calacanis has posted over 4,000 updates to twitter. I am doing my PHD on the correlation between ego & twitter. I will report back my findings soon.

For the sake of comparison, Arrington has only posted about 1500 updates to Twitter. Round 1: Calacanis.

Another good metric might be bio revisions on wikipedia. Can somebody pull those numbers?

That's not quite fair because I believe Jason's ego was partially detached from Weblogs when it was bought (made lame) by AOL.

If you don't know who Jason Calacanis is I'm sure he'd love to sit down with you and tell you how great he is for a small fee.

He already publishes everything there is to know about him for free!

Calacanis is worse in the "shameless self promotion" category. I think his character isn't truly who he is. The Calacanis we know from TWiT and elsewhere is funny and entertaining. He gets the vote for bigger ego because what he's conveying this character, something Arrington does not do.

Love them both, and anyone here hating on either is simply envious of their success. I certainly am.