I think its obvious that chickens comes first.. But if there is only a chicken then i believe there will not be anymore "descendants".

just like when God created man, he did not create embryos or something..

this is just my pt of view

Those who uptake sports as a healthy lifestyle will not face much pressure to do excel in them as they are not in a competition but for those sport man who participate in competitions, their performance matter a lot to them. In fact, those who compete in the big events wish to be recognized and prove that they are better. Thus commercialization of sports can also encourage them to do better and prove they are worthy of their title and the subsequent fame that follows. To many sport mans, being able to compete and win is an achievement as well as enjoyment for them.

Although commercialization may distort the mindset of people, it depends on the individual's thinking, If the individual cannot handle pressure, he/she may also suffer in today's society where studies and results are very important for their future. Thus in the positive mindset, commercialization actually helps to strive for greater achievement.

Olivia Lee 09S04

Yes indeed, some people may be overshadowed with the mindset of only winning but what about the majority who really trained hard and gain recognition for their efforts?

There will be an increase in higher quality of performance as people strive to do better and win in sports. After all, isnt performance the main focus of sports? As long as there is true sportsmanship involved.

Olivia Lee 09S04

Commercialization of sports brings about more recognition to the country which can excel in it. This will in turn creates a sense of identity for the people, to feel proud of their country's achievement. This may even cause people to take more interest in sports to gain victory for their country.

Olivia Lee 09S04

Another benefit for commercialization of sports is that amateur level sports can benefit through commercialization of sport at the professional level. Commercialization has brought greater exposure to sports such as A-League, NRL, Super 14 and these sports at an amateur level benefit directly through commercialization and the exposure brings it to a professional level sport.

Olivia Lee 09S04

Indeed, sports helps to generate revenue not only for the benefit of creating more capital for sports but also to generate more revenues for different industries.

Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, sponsors' logos are appearing on athletes' clothing and equipment and on the facilities they play in. Media companies pay a huge amount for the rights to broadcast sports events, and advertisers pay to promote products during the screening of sports events.

Olivia Lee 09S04

Commercialization of sports is beneficial to the sport but also to the companies which invest in them. It is inevitable that companies are trying to exploit the economic potential that sports can bring to them as this is what companies do, they find different ways to gain revenue. It is only fair to say that they risk their investments to publicize sports and in turn gain revenue for their good judgment.

Similarly, elite sports cannot function as they do without the mass media publicizing them. The huge market for sports equipment and merchandise is to a large extent sustained by the media’s 24-hour-a-day sports coverage. The economic infrastructure of the mass media depends to a considerable extent on the capacity of sports to create large, loyal groups of readers, listeners, viewers, and interactive consumers. Mass media and sports works hand in hand thucommercializationon of sports is not a bad thing.

Without commercialization, sports will not be the sports it is today. It will not be srecognizeded globally and definitely not as popular.

Olivia Lee 09S04

Yes I agree that when a star falls, the product he/she endorses will most probably fall in popularity as well. However, it is also the same thing for all celebrities, not just sports stars. This way, it can also be said that celebrities will be in tremendous pressure to shine and do well as well, leading to drug abuse.

Should we then ban popularity altogether? It is technically impossible thus it is only up to the sports players to handle their popularity and pressure well as they should know all these comes in a package, together with the commercialization of sports.

Olivia Lee 09S04