For me music really is effective. If an add plays one of my favorite songs/bands, I always remember this product and chances are sometimes I even end up buying it.

I particularly like the international aspect for one main reason - learning what make certain cultures tick, how to work with which culture and that prepares you for any future career.

I definitely agree, as what I do in my personal life I can easily seperate from my professional life. If I have a photograph of me having glass of wine at a let's say hard-core metal concert on my profile doesn't mean when I go to the office it will influence me from being a very good sales person :)

I believe that media is less accurate nowadays as not only are there so many sources to choose from,even without knowing there trustworthiness, but also because of the amount of sources available and the rapid speed of new news items, people put less stress on adding good content but more stress on being the first on the scene.

I agree on adding attractive images as let;s face it, will we buy McDonalds if they show a picture of the burger really looks like? So yes, it is a really good first step in marketing, even if misleading.

I strongly believe in personal branding as it really does create trustworthiness between the candidate and the possible "future" employer. It is also a great tool to sell your good points and share how you want to improve on the less advanced points.