Through commercialisation, sports have been able to reach out to large audiences. With the help of the business community, there is funding and also international coverage from the media. If not, international sports events such as the Olympic Games or the Sea Games would not be made possible. It is due to this support, that athletes are able to compete and to strive for the very best in such key international events.

Furthermore, sponsorships and partnerships can help sports create opportunities, such as the Olympic Games, to not only survive but thrive in today's much economically and work-driven world. Moreover, commercialisation of sports can give a good exposure of the sport to youths of today's society. The lives of many youths today revolve around technology, leading to a very mundane lifestyle. Thus this exposure may lead to them picking up certain sports, diversifying and making their lifestyle more active instead of just spending hours on end on their computers.

Thus, sports should be an important aspect of our lives and the only way to ensure it continues to flourish, especially in today's context, is through commercialisation.

Marcus, 09S04