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Commercialisation of sports help to attract more people to be interested in sports through the use of media. As more people begin to take up sports, the population of the country becomes more healthy. Thus, the productivity of the workforce increase leading to the country's economic growth.
In addition. government has also take advantages of sport commercialisation to encourage the citizens to start a healthy lifestyle and reduce obesity. For example, in England, the government aim to produce a set of programmes to ensure an increased physical activity before and after the 2012 Olympics Games.
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