Can sex sell anything?
Of course!
Side Score: 9
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Not really
Side Score: 10
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I think I can actually give credence to this belief because I worked at abercrombie kids over the summer. A few times over the summer break, though, the adult store borrowed me to work upstairs and I must say that people are lured into the store by the half naked pictures on the walls. Even in the dressing room, there are pictures of the different jeans in men's and women's and each model is wearing just the jeans (sometimes a belt) and nothing else, and the picture is cut off just above the belly button to show the jeans and some sexy skin. I'm fairly certain many shoppers were like me and almost felt an impulse to buy based on that. Side: Of course!
Sex is used to sell anything and everything, from cars to clothes to children's toys (those dolls look like baby prostitutes!). Sex is everywhere, and embedded into everything we do. Everyone wants to be pretty, and seeing pretty people selling things is alluring- even if you recognize what it is. It's effective. Side: Of course!
I think the industry (marketing) has proven time and time again that sex does in fact sell. Whether this is a good or bad thing is a whole other argument. The marketing industry spends billions of dollars trying to find out what works and what doesn't work to sell their products, and one thing they keep coming back to time and time again....is sex. The results of this we see everyday. Everything from food, to hygiene, to automobiles, to cloths uses sexual undertones. Does anybody remember the commercials about the shampoo that supposedly makes women moan in the shower? Or the deodorant that makes women go crazy? Both of these products have done very well in sales. It's undeniable I think. Side: Of course!
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I got into an argument with this college chic who said that when she sees a commercial on TV, she has to buy what they're advertising. I was like, did you really pass the entrance exam to get into this college? Years later I realized that I can be sold but not by sex but technology. If you hype the specs, I'm gaga ;) Side: Not Really
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Sex cannot sell: 1.Women's professional golf 2.Women's professional basketball 3.Basically any other women's professional sport 4.Abstinence programs 5.Real Estate 6.Beer and the list goes on.. http://www.emergencemarketing.com/2005/ http://findarticles.com/p/articles/ http://blogs.graphicdesignforum.com/ Side: Not Really
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