If we allow oligopolies to exist, between the four top firms they are a monopoly. This makes it so that there is almost no way to compete and higher barriers to entry. If we allow this to happen, we are giving into a hierarchical structure where you either work for them, at a way lower level than them, or you are them. It is as if people are born into social classes like we had in the olden days. There is no chance for new people to grow and start their own firm to create their own source of income. No one is able to self actualize and reach their potential.

Monopolistic competitive markets are more desirable for an economy than oligopoly markets because there are many sellers and buyers which allow sellers to offer differentiated products.

Unlike oligopolies, monopolistic firms are not able to collude as there are not enough firms owning the majority of the sales. If they cannot collude then there is no risk of consumers being deceived into purchasing goods at higher prices. On the other hand, oligopolists are able to collude and raise their prices, putting the consumers at a disadvantage.

A market operating in monopolistic competition eliminates the mass control of a single dominating company. With the power of large companies eliminated consumers stand to benefit more from the equality of products produced. The large company of coca cola holds a large percentage of the market within food and beverage. This mass control causes them to posses the ability to abuse their power with government approvals. The product of Coke, is incredibly unhelpful and dangerous to consumers however because of the companies large revenue and power they are able to pay scientists to lie about effects, and are able to get FDA approval which is not rightfully deserved.

Less chance for prices of goods to go down if all firms work together to set and control a price at which they all profit at (collusion) --> Expensive for consumers, society is worse off

Supporting monopolistic markets would ultimately lead to supporting local store owners, by doing this, the economy would increase by 20% and a sense of community would be present in towns. Monopolistic markets provide quality and variety, all of which a oligopoly does not.

Economies of scale is the cost advantage that arises with increased output of a product. Things such as specialization, the division of labour, bulk-buying, and financial economies may lead to cost savings and lower unit costs. If a monopoly is large, then they will be experiencing economies of scale. Economies of scales will therefore lower the prices, thus becoming more desirable for consumers.

The presence of several different firms would allow for a wider ranger of diversified goods and services due to the increased competition. Consumers thus have more choice, whilst prices are kept relatively low.

Monopolistic markets are more desirable since the competition of the firms give consumers variety and option to choose from, where as in oligopolies, most only utilise the top firms resulting in unstable market share as well as the possibility of collusion whether it may be formal or tacit, which inevitably leads to consumers paying more than they should be.

Monopolist markets are more desirable as government control, monopolies can benefit fully from economies of scale to drive prices lower and maximize profit to ultimately reinvest in their product to improve it benefiting both consumers and the monopolistic firms.

Firms in monopolistic competition can't collude because there are too many firms so one firm can easily set the price lower. So there is both price competition and non-price competition, which means that consumers can't be taken advantage of, because even though firms can set their prices, they won't charge unreasonable prices because they have to compete with other firms. Firms can also provide variety and more customized services for customers because they're smaller and easier to manage. Even though they can't use economies of scale to lower cost of production, they will have to research and develop to be innovative and provide better quality to consumers to make greater profits in the short run.

Since monopolies make the most abnormal profit, they have more assets to fund more research and innovation. This will give the consumers more advanced products. Also, it is more likely that a monopolist will give a cheaper price because 1. They are the main competitor, so they can still make a huge amount of abnormal profit selling more advanced products for cheaper, and 2. If any firms attempt to join the industry, competition will break out which will give ore benefits for the consumers. Also, a collusion cant happen as a monopoly, so not only are legal aspects taken out of the picture, but there will be less of a choice of exploiting.

This market allows a range of variety of brands and prices, as the market is left to run itself, with no firm able to exploit their prices. This gives opportunities for small businesses to thrive, and allows consumers to be able to try new things due to the variety of the same thing (ex. food)