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 What impact do online surveys have on consumers? (3)

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What impact do online surveys have on consumers?

Hello, have you ever wondered what impact online surveys have on consumer decisions and whether people really trust them? It turns out that anyone can leave a review, regardless of whether it is genuine or not. How then do you know if these surveys truly reflect the quality of the product or service? Do companies take them seriously?
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2 points

Hi! Research shows that consumers read online reviews before making a purchasing decision. Positive reviews can help build trust in a company, while negative reviews can discourage potential customers. Therefore, it is critical for companies to actively monitor and manage their online reputation to ensure a positive image. But unfortunately, the PissedConsumer online review survey indicates that today there are still many companies that do not pay enough attention to this.

1 point

Online surveys can have a significant impact on customers and are a win-win situation for both the conducting party and participants. For instance, a well-known retail company is currently conducting an online survey to gather honest feedback from their customers in order to improve their services. By taking part in this survey, customers have a fantastic opportunity to win a $5000 gift card while helping the company enhance its customer experience. This highlights how beneficial online surveys can be for customers. At official website, all the customers of Home Depot can take the survey online and get a $5000 gift card for free.

1 point

We must assume that such reviews are either rigged or do not conform to the recognised requisites of bone-fide surveys.

A proper survey must have proportionate representation from the sexes, all relevant age groups and career categories.

A more accurate method to establish a company's customer care policy is to phone their ''After Sales' service before you buy anything and see how much longer it takes them to answer that department's phone as opposed to their Sales Division.

Then present them with a fictitious complaint and wait for their response.

The chances are that when you try to contact the After Sales Department of any company you'll be instructed to go to;- WWW. WASTE YOUR TIME. COM.UK.