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If one looks at the high-branded fashion magazines, the advertising brands use involved large full page imagery with a minimal amount of information and I believe this concept of mainly image based promotion can be applied to Social Media. I sincerely doubt that vast majority of people actually look into or research the brands they see people following, but instead glance over the few images provided and form an opinion based on those.
Thus I believe that attractive image content is enough for people for follow fashion brands in social media.
I would question whether many people follow fashion brands through social media at all, there has been a rise in evidence on how companies pay social media companies to promote their brand for them and that companies can additionally buy 'followers".
However, if somebody is seen to be following a brand through social media, and particularly a fashion brand, it's appearance on that the social media site will be of sole importance. The people who follow these brands not only want to show they like the brand but also appear to know a lot of fashion to the people who follow them, thus if the imagery of the brand is awful it not only makes the brand look bad but also the people who follow the brand.
(As a side note: I'm aware of the weakness in my argument, however I thought I'd try get this debate going, I can only commend the debate creator for the excellent introduction that they have provided.)
" Frankly, the IRA is a terrorist group right? To be eligible for being called "a terrorist group", I don't know what they've done but it's gotta be pretty fucking bad."
They blew up a hotel attempting to kill the Prime Minister (then Margaret Thatcher), they also killed MPs using bombs and made a lot of violent attacks on people.