In terms of the NHL, You have to look for what teams have a poor market. For example look at the Florida Panthers, the tickets are dirt cheap which includes all you can eat or drink. How can the owners possibly make money when they are offering all you can drink with the purchase of one ticket???? It is hockey markets that are on the verge of folding that end up going deep in the playoffs or winning the cup. Carolina Pathers, Anaheim ducks, Tampa Bay Lighthning, Chicago blackhawks, LA kings (NOW). Another example is how the Boston Bruins won the cup in 2011, the owner of the Bruins sits on the NHL board of governers. if you seriously seen the referring in that series you have to be stupid not to think the refs were leaning towards the bruins at all costs. Anything that involved BIG money has people pulling the strings at the top. Weather players are aware of it or not.