As Alex Molnar pointed out in one of the video's in Don's lesson, when a marketing firm attaches itself to schools the PUBLIC purpose of public schools is necessarily undermined. Likewise, privatization of public schools necessarily undermines the public purpose. Ralph Amado reminds us that “the market drives only to one location: profit.” And I agree with him that this is not a legitimate destination in education. Schools don’t belong in a marketplace; the fundamental flaw being that there shouldn’t be any bad schools in the first place (Themba-Nixon, 2001, as cited in Boesenberg, n.d.) Competition (in a free market) inherently means there are winners and losers. Whose kids will be the losers? A product or company can lose for a while but survive. But are we willing to concede that some of our students will just have to lose for a while because losing is an inherent part of the design? Yes, public schools have failed many students, but at least the design doesn’t inherently create losers. I believe in public education because I believe it is a critical part of a free and just society.