when sportsmen who have toiled and are close to being able to represent their country do not benefit from commercialization, thier disappointment may do damage to their self esteem and cause their passion to waver. For example in Kenya, top runners who work meticulously may not always have a chance to participate in marathon events. Organisers could not always afford to pay for the best runners. Is it fair that despite having trained so hard, they were denied a chance to flaunt their capability in the end? as mentioned earlier, this may possibly lead to self-esteem issues and not heighten their interest, as they may think that being excluded is due to their incompetentcy.

thus, it is not true that all countries are given recognition because they play a sport well. If is was, more sponsors would have paid for the expenses of runners in Kenya who have much potential to excel on the tracks.

Alicia 09S04

This relates back to the first argument, whereby it states that commercialization of sports will lead to it becoming more 'winning-based'. Propelled by monetary rewards and fame, sportsmen train meticulously to have those bestowed upon them. This causes the original value of sports to be altered. One of the values is to teach young people the importance of ethics. It is understood that in everything we engage in, we should not be motivated by external gains but do it because we want to achieve victory and because of the passion we have for it. How then, is being encouraged by fortune ethical? In non-commercialized sports, the purpose of winning is not for monetary gains. It is for the individual to prove to himself that the training he has done has not gone to waste, and that his hard work, tenacity, and willingness to take risk paid off.

Thus commercialization, to lure sportsmen to win and achieve using money as a bait is detrimental to the name of sports.

Alicia 09S04

Performance may not be the main focus in all sports. Some people may take up a sport just to maintain a healthy lifestyle. Many sports, such as running and swimming can be solitary and non-competitive. It does not matter if one does not perform well in the activity, as long as the individual feels that being engaged in it brings benefit to his/her health.

If the commercialization of sports were to cause people to develop a mindset that victory and quality of performance is of utmost importance, unnecessary pressure will be imposed on the sportsman. Their mentality may change, resulting in them thinking that only those who can excel in the sport deserve to take part. This causes those who do sports for health benefits but are not proficient to lose their penchant.

Commercialization in this case is disadvantageous as it has the power to distort the mindset of people negatively. The psychological phobia may cause some people to be robbed of their chance to engage in a sport they like.

Alicia Lee 09S04

Commercialisation in sports lead to adverse social effects on our society. To commercialise sports means to generate as much revenue as possible from sports. As a result, the fee to pay for participating in a sport may be multipled many times. This capitalist system may mean that only people who can afford it have access to a variety of sports, while people who cannot only have a limited choice. In the long run as the trend becomes more obvious, the type of sport one participates in may become an indicator of his social and financial status in society.

When society reaches a point whereby sports is used to display one's standing, sports loses its original values. People no longer play sports because of the passion they have for it, but for superficial reasons and to boast their wealth. This practice may result in the poor resenting the rich.

Thus commercialisation in sports is bad, as it may lead to many detrimental social effects that may threaten peace and stability of a society.

Alicia 09S04