ADDIE was never meant to be a linear process. It is a spiral. It is consultative, collaborative and iterative. Even if you know it by another name it is the means by which you arrive at a cocktail of solutions to solve performance problems where the preferred solution appears to lean towards training. Without it an analyst/designer cannot know what your are designing, for whom and what else they must do in order to be seen to succeed at the task for which they appear to need training. ADDIE is the antidote to too much training, too little training; training that is too soon or too late. It ensures the right method and media are used. It is the only protection against solutioneering. It is a shield against over-zealous techophiles who see e-learning as the answer to everything. The accusation of "paralysis through analysis" has been levelled since the 1970s, but no-one seems to be able to come up with a real example of it. If the wrong sort of analysis was done; if it was done inexpertly if it was over-documented or if it led to false conclusions, then that is the fault of the exponent and not the process.