do you guys even know what the Nike symbol means it means The Nike logo symbolizes ''Correct or Swoosh". The hidden meaning behind the Nike logo is the wing in the air in the far-famed statue of the Greek Goddess of victory, Nike who largely influenced countless brave warriors. It is referred to as "Swoosh" , as a reference to the fibers used in Nike shoes. That's what it means and if you don't know well now you do.