I just pledged against this most awesome Kickstarter project...!  I love my audio and I really love high end audio...hang on 'cause here it comes!

Neil Young is ther founder and the vision, force, energy, and voice of PonoMusic.

Generally speaking, mp3 files have a bit rate of 192kbps or 256kbps. These are highly compressed files, and are smaller in size than higher resolution music files.  The good news is that you can keep a lot of them in a small amount of storage on a portable player or mobile device.  The bad news is that they’ve lost a lot of the musical information that often reveals the most pleasant and satisfying aspects of the music – mostly it is the sense of realism, and dynamics, and detail that higher resolution recordings typically capture.

On the “low end” of higher resolution music (CD lossless, 16 bit/44.1kHz), PonoMusic files have about 6 times more musical information than a typical mp3.

With ultra-high quality resolution recordings (24 bit/192kHz), the difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the “song”. 

CD lossless quality recordings: 1411 kbps (44.1 kHz/16 bit) FLAC files 
High-resolution recordings: 2304 kbps (48 kHz/24 bit) FLAC files
Higher-resolution recordings: 4608 kbps (96 kHz/24 bit) FLAC files 
Ultra-high resolution recordings: 9216 kbps (192 kHz/24 bit) FLAC files 

Kickstarter - https://www.kickstarter.com/projects/1003614822/ponomusic-where-your-soul-rediscovers-music

PonoMusic - http://www.ponomusic.com/