Behavioral data shows that consumers engage deeply in Image Search tasks, with nearly double the page views per query on average as we see in the more text-centric core search experience. Looking at the consumer research, our analyses show that images on a traditional search results page are a big driver of consumer satisfaction, especially for task related queries like buying products, catching up on celebrity gossip, or planning a trip. This is one reason why we are seeing images both on the main search results page and within the Image Search verticals. Furthermore, a study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results. So it’s clear that images play a big part in helping consumer’s complete tasks for a variety of search activities where decision making is enhanced by a more visual search experience.

mere words can be more powerful than words as it is able to influence people greatly. One example is religious books. They contain hardly any pictures and those words are able to affect how one thinks, act and live their lives. From the impact it have on the lives of people, we can clearly say that words are more powerful than pictures.