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Debate Info

21
19
Yup... No..its up to us
Debate Score:40
Arguments:21
Total Votes:57
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 Yup... (12)
 
 No..its up to us (9)

Debate Creator

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Does advertising create artificial needs?

While observing shows on television and some commercials aswell, I think that advertising somewhat gives in securities to people. It makes people want to buy something they don`t actually need. An example would be beauty products, even though people are good looking enough, they just can`t get satisfied and keep on buying chemicals that would make them even beautiful even though they just pollute their body. What do you think?

Yup...

Side Score: 21
VS.

No..its up to us

Side Score: 19
2 points

In a way. There are a number of strategies that target "needs" and there are even products that we literally need to live, maybe not that specific product, but we need water for instance and purchasing water in a bottle, or a water filter, is an option.

As for "artificial needs," take home security. Commercials quite consistently choose the tactic of "if you are a woman with a daughter you will die if you don't buy this" and so an artificial need. You may or may not die with or without that product, but when that tactic works it is because it has created an artificial need.

If you are talking about a strong want though, you are exaggerating the the intentional impact of a commercial or ad, and conflating the product's ad with the reaction it creates.

If a commercial for a specific purse for instance, creates a buzz and a bunch of people are like "I need that purse" it is not the same as the home security example because though the reaction of some may be akin to that of fulfilling a "need," those who want the product do know they don't actually need the product, and that's not even the intent of the ad. Usually those types of ads are purposely appealing to things like status and fitting in--which in the human animal can be just as powerful a strategy.

Side: Yup...
2 points

Yes, as I see, lots of things in our world are already made for artificial purposes. TV is one of them. People dont use TV as their past time before, and yet, someone invented the TV. The shampoo and beauty products, yeah, it also promotes artificial needs. Back then, people dont use that because they know that using plant and natural supplies are helpful. Mostly, things in our world now are created and advertised for artificial purposes.

Side: Yup...
2 points

Yes it(advertising) does plays an important role, since in our day-to-day life we were so busy that we hardly aware of those thing which are happening around us. So reading headlines get to aware of those thing in which advertisement of products also comes.

rug pad

Side: Yup...

Thats the whole point of marketing. They want the message to get through your head and sit there until you buy their product. I don't see ads that say "Buy you basic needs first". Most businesses could care less. Doritos wouldn't mind if you ate their food every single day. Thats just more money in their pocket and their strategy apperently worked.

Side: Yup...
2 points

Yes I agree the advertising create artificial needs, advertisement has become a vital instrument in attracting consumers. Very often consumers get carried away with the advertisements and buy products which they might have otherwise not required.

Supporting Evidence: chateau a vendre (www.bellesdemeures.com)
Side: Yup...
1 point

Yes, it certainly does. 50 years ago, computers did not exist in the mainstream public.

Now, you are expected to own one, and also a cellphone. If you don't own one, you are seen as unusual.

It's expected to own and watch TV and other things like that too. You are just expected to buy and own these advanced machines.

Side: Yup...
copycat042(166) Disputed
1 point

What has the expectations of others, to do with your needs?

Side: No..its up to us
Emperor(1348) Disputed
2 points

What do you mean? Irregardless of whether or not I need it, one DOES feel a desire to be accepted by society.

No matter what sort of "need" one has, you do feel pressure like everyone else, and the pressure to own a computer or cell-phone is very strong. That is the artificial need.

Side: Yup...

Yes. There is a chemistry to life. Chemistry is predictable. Like stimuli and reaction. Humans like shiny things and symmetrical things. Studies are done to find out what humans react to. This information is used to stimulate the "impulse buy." Entire sciences are based on stimulating people's impulse buy. For example: Coupons are designed stimuli the "gambler" in us to think that we "winning money." People develop addictions to coupon shopping and buy stuff they don't need because it's a good deal.

.

There many subconscious stimuli's used to. For example, the sexy model on the shampoo, water images cause a subconscious sexual attraction. Stores are set up so when you walk it, symbols that cause hunger are seen. Red stimulates hunger, so you see the apples and tomatoes when you go into the Giant. Studies have shown that people buy up to 40% more then what they intended to get if the store is setup right.

Side: Yup...
1 point

if we see the originality of the items, it will make us spit at it

basically i saw this vacuum cleaner and i got so engrossed because the lady was cleaning the bathroom with it and it was a reasonable price. then i called the number to buy it. I called it and here is the dialogue

"Hello? ---- Vacuum Cleaner Products speaking,"

"Yes. I'd like to buy an vacuum cleaner."

"Oh, ok. For 30 days, you pay 46.59 dollars and then you give the full price of 159.99"

"What? Are you kidding me? Can you please repeat that? There must have been a mistake."

"No maam. After you pay 46.59 dollar you will give us 159.99. Is that clear. Now lets go on with the pricing. Paypal or Mastercard?"

"Um, sorry, but I think there must have been a mistake. I don't want to pay 159.99 dollars. "

----------------------------------------------Beep-------------------------------------------------

Side: Yup...
1 point

Unicore International

Company(Health Care) - Multinational Company - Job type :

Networking(Part Time) (Working in About 190 Countries Or In Every

City) -Not More Than 1 hour To office -Faisalabad(16 offices Are

There) -Gujranwala (12 Offices) Etc Etc etc (Registered Company) You

Can Check it From www.WFDSA.org -Male or Female - Experience and age

no barrier Part-time / Full-time -Monthly Salary commensurate

qualifications -No need Of Education

03334285836

Side: Yup...

Advertising will cause impulse buying. Children will see toys advertised and pester their parents to buy those toys for them.

Side: Yup...

I find it hard to believe that a mature, educated, adult (knowing that commercials are trying to sell you something you don't need) will fall into that trap. When I buy something it is because I have a specific need and I searched for it on the internet. By the time I go to the store, I already know that they have what I want in stock for the price I'm willing to spend.

But hey..., that's just me ;)

Most people are on that <-- side.

Side: No..its up to us
3 points

Defending the Advertiser:

"Advertising has long had a "bad press." The case against it is detailed and seemingly compelling. It is claimed that advertising entices people, forcing them to buy products they would otherwise not buy. It preys on the fears and psychological weaknesses of people. It is misleading, with its juxtaposition of a beautiful woman and a commercial product, implying that she is somehow part of the deal. It is foolish, what with its contests, marching bands, and jingles. It is an insult to our intelligence...

...How strong is the case? First, it seems clear that advertising does not lure or force people to buy what they would not otherwise buy. Advertising attempts to persuade people — perhaps in ways some members of the community find objectionable. But it does not and cannot coerce. (Fraudulent advertising is logically equivalent to theft, and is not to be confused with advertising per se. If the seller advertises wheat but delivers rocks, he has actually stolen the money price of "wheat.")"([Excerpted from Defending the Undefendable (1976; 2008). Walter Block]

( http://mises.org/daily/5329/Defending-the-Advertiser )

Side: No..its up to us
3 points

Needs are not artificial pretty much sums this up in a nut shell

Side: No..its up to us
2 points

They are more creating phony wants, rather than needs. We know we don't need the new brillo pad from Mr.Clean than promises to make your dishes sparkle, when we already have a sponge that so far hasn't caused anyone to get food poisoning, we want it though because it's a luxury item advertised with beautiful people, great results and a price that claims savings even though you'd save more by not buying it.

Most people can't have a need made. Some people have a disorder where they feel a literal need to shop, and that is another story.

Most people might see something they like on tv, some new candy bar maker, but if they don't order it online or go out and buy it right away, they will forget about it before the next commercial break.

Side: No..its up to us
1 point

Advertisement never took the place of the power to choose. Advertisement just showed what is available, though with great persuasion, but at the end, it is still up to us to take it or not. Another argument is that if it is really true that advertisement makes you buy all the things that is shown in ads, then no advertised product should fail anymore.

Side: No..its up to us
1 point

Unicore International

Company(Health Care) - Multinational Company - Job type :

Networking(Part Time) (Working in About 190 Countries Or In Every

City) -Not More Than 1 hour To office -Faisalabad(16 offices Are

There) -Gujranwala (12 Offices) Etc Etc etc (Registered Company) You

Can Check it From www.WFDSA.org -Male or Female - Experience and age

no barrier Part-time / Full-time -Monthly Salary commensurate

qualifications -No need Of Education

03334285836

Side: No..its up to us

I don't think so, but when it comes to advertising, you must have unique idea hat must start from your brand name, creative ideas as well as after service. The products you offer must also be unique and not providing deceiving information. Like the works shop I have learn from Alexandra Watkins, that business is like a corporate naming that you have to provide its foundation for growth,, see http://eatmywords.com/portfolio/names-in-a-nutshell/ for other related resources.

Side: No..its up to us