Commercialisation is bad due to the social impact it resulted. It have been noted that many kids nowadays dream about making money through sports like basketball instead of just playing the game the love. For instance, a magazine named Slam talks about basketball and the players in NBA. It consists of an advertisement which asks "What Sports Center do you watch". Then it says, "Steve Francis watches the 6AM Sports Center." In my opinion, the advertisement is trying to use Steve Francis' popularity to persuade audiences to watch the Sports Center. This is one example of companies using sports figures to sell their products. In the advertisement, the picture of Steve Francis in his house, shows us what really is important to him -- the pool and golf course in his back yard through the window in his bedroom. Hence, it is partly due to commercialisation of sports that many people look up to him in terms of his material possessions and not the way he plays basketball.

Belinda 09S16