Of course who you work for matters, but branding yourself can be done while excluding the company you work for. I don't think, even if you use the company you work as part of your branding, it will bring negativity in case of changing work place. There is a way to handle it and turn it into a plus, in case the company you leave is a big part of your personal branding strategy.

I strongly believe in personal branding as it really does create trustworthiness between the candidate and the possible "future" employer. It is also a great tool to sell your good points and share how you want to improve on the less advanced points.

I think the added value is mainly to the person's own career. When branding yourself you first of all get the advantage of knowing and advertising your own strengths and this knowledge and confidence makes you, in my opinion, likely to have a good career. However, companies can too benefit from this, professional and successful employees who are able to brand themselves bring new "flavors" to the company mix.

I strongly believe that you, yourself, is at the core of everything and thus should not sacrifice your own personal value for a company. I really think that when we are branding ourselves we do it for ourselves simply because we should know what it's good for us and what we want from life.

It is difficult however to differentiate this personal branding and therefore some people may add value to the organisation without even knowing it. But one should be careful with that because organisations may take advantage of it.

I personally believe that branding yourself is something you indeed do for you own career rather than the organization you work for. The values you promote are not lost upon changing jobs, and are very personal. If you want to do branding for the organization then you might have to use different approaches and / or values compared to your own.

This is such an interesting topic. I really had to think about it for a few minutes and I'm still not a 100% convinced on the value of self-branding in an "official" sense. Everything we do online becomes a part of our brand- be it your professional comment on your company's profile or a really bad joke on your friend's photo. So no matter what, you are branding yourself on a daily basis, it just won't show up on your professional portfolio (or, so you think).

If we're strictly talking about self-branding for yourself vs self-branding for an organization, I 100% believe it should add value to yourself. Even IF you self-brand in the eyes of the organization you work for, it will follow you to every job you decide to do. So just being aware of how wide your scope can go, is enough to make a choice on which self-branding you choose to do.

I think you are branding yourself during your whole career, every experiences that is mentioned on your C.V. is part of personal branding. It sets you apart from others. Companies look for potential employees who fit within the company (its team, its vision and mission etc.) In my opinion, personal branding adds value to the organisaiton you work for, but that only remains in the time that you are working there, but personal branding adds value to your own career for your whole (working) life, which I think is much more important, since nowadays most individuals are 'jobhopping'

Yeah, I think it's a good way too sell yourself. Will help the employer make a choice.

Personal branding is important for your future employer and career but why can't it add value to both? An employer could hire you also based on references from your old company, besides your qualities (gained through education or innate)

I think branding yourself adds more value to your own career. You can use online and offline resources to form the desired image you want to communicate to your business. Of course it also adds value to the organization but i think this is more situational cause if you leave the company there is another company that would be more interested in you cause you already had your personal branding strategy, which will help yourself develop yourself on a professional level.

I agree with this one! I strongly believe that the added value is mainly to the individual his/her career. They get the advantages and the right and useful knowledge. I think that companies can have/receive the benefits from this, because this employees can give added values to the organization.

I personally think that branding yourself will help the most during the hiring process when applying for a position at a company. After that the idea is that you represent the company. But I think the real problem could be if you do brilliant work in branding yourself to get a job, but you cannot "exceed expectations" later on. In the end self-branding is the way to make yourself stand out from the crowd of other job applicants.

There is nothing wrong with tooting' your own horn, so, I am an advocate of personal branding.

Indeed, and this gives you confidence on letting the people of your great professions of your fields of interest. When you shown them the best of you, your skills, your purpose and expertise, then your professions could be tagged as your identity and brand of you are which this is more great and earns popularity and be advance to whatever career that you may have.

Regards,

Lucas of http://eatmywords.com/