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Winning Position: Business blogging is essential
9
Business blogging is essential
2
Business blogging is passé
I'm (as an International Communication & Media graduate student) currently researching the effect of business blogging in relation to effective communication tools and strategies. I would love to hear your opinion about business blogging and its communication effectiveness.
What is your opinion about the following statement:
Business blogging (also named brand blogging or corporate blogging) is an effective communication tool and essential to any organization.
Currently, many organizations decide to set up a business blog to reach and engage their target audience. Do you think it is a must to set up a business blog in order to increase customer engagement? Can business blogging be used as an effective communication tool? And how does business blogging contribute to a better communication strategy? In the end, does business blogging help any organization to improve its communication?
Please share your thoughts! Thank you for your help.